Course Participation
Brand building thinking
Our company participated in a branding course organized by the Taiwan NGEC, which offered a deep dive into the "mindset of brand building."
The course was personally taught by Joe, the founder of a brand design firm. Drawing from his practical experience and over a hundred international design awards, he helped us deconstruct the true core of a brand.
A brand is more than just design; it is the overall impression a user has of you. The course explored five core aspects:
The course was personally taught by Joe, the founder of a brand design firm. Drawing from his practical experience and over a hundred international design awards, he helped us deconstruct the true core of a brand.
A brand is more than just design; it is the overall impression a user has of you. The course explored five core aspects:
- The essence of a brand
- Interaction with the market
- Identification of the target audience
- Seizing key moments for brand building
- Balancing cost and return on investment
